Virtual Tours for Independent Schools





We have created tours for some of the biggest names in their respective industries – brands such as Liverpool FC, Tommy Hilfiger, Sunseeker Yachts, Corinthia Hotels and The Roman Baths – yet there’s one stand out market which enjoys more visits than all others by some margin: Independent Schools.

For King William’s College in the Isle of Man, the statistics speak for themselves: nearly 16,000 visits in just a few months! It doesn’t take long to understand the reasons why this might be the case..
Firstly, the school has been simple but effective with its presentation of the tours. The school’s website features a link to the virtual tour on its home page – the first page you land on as a prospective pupil or parent gives you instant access to a guided tour of the school and its fantastic facilities. Instantly you get a true feel for the environment – something that photographs or videos cannot really do, despite still being valuable marketing tools themselves. Making the tour so accessible is crucial to anyone investing in this technology as a marketing tool – don’t hide it away on sub pages, get it out there! 
Secondly, I believe it is very much down to the that that Independent Schools having a global catchment area. If you are trying to appeal to pupils from Europe and Asia, etc.. you will no doubt be competing with a whole host of other Independent Schools in the UK, all of whom may be equally difficult logistically for those pupils and their families to visit in person. A virtual tour really is the next best thing to actually being there and gives schools an edge on the competition as well as being hugely engaging and immersive. With the interactive content you can embed (read more about this later on) it is essentially the ultimate digital prospectus.

Our virtual tours are based upon a 100% accurate 3D model that gets created through a 3D scanning process that uses Infrared. The main body of King William’s College was scanned in around 4 hours, with one of my colleagues carrying out separate scans of areas that were separate to the main building, such as the Chapel, DT Block, Boarding Areas and the Sports Hall.

4K hi-res 360 degree images are captured during the scanning process and overlaid on top of the model to arrive at a stunning 3D virtual tour. Having this level of hi-quality imagery leads to a bonus by-product in that you can download any image from any angle or area of a tour – perfect for marketing brochures or a website, and all without spending anything on a separate photographer!

Showcasing the school’s boarding areas and common rooms was a big emphasis for the marketing team at KWC. Vitally important as the teaching and learning environments are, the “behind the scenes” areas need featuring to allow overseas pupils to begin to get excited about how they will be spending their time away from the classroom.

Interactive content can be embedded within our tours. This can be as simple as some text to explain a bit more about an area or object, but it can also take the online visitor to your website, a hosted image, a YouTube video or even a tour of another part of the building! This is really valuable for a big site that comprises multiple buildings that are not joined.

Giving pupils access to a virtual tour ahead of them beginning at a school serves as a virtual induction. They can navigate the corridors and stairways etc.. to familiarise themselves, putting them at ease and removing a little of that first day fear that we’ve all experienced in moving to a new school.

Judy Bell, Marketing Officer at KWC is thrilled by the results and even more so at their phenomenal engagement statistics!
“Virtual Tours are an ideal way of showing our international pupil enquiries what the school is like – a lot of our international pupils from Hong Kong, China and Russia are unable to visit so this is a perfect way of showing them around. The process was very easy – I looked at the plans of the school and marked out the tour route I would normally use for visiting pupils. The results are excellent quality, very user friendly and also for us, as a school where pupils (ages 11-16) are looking at them, they are fun! The main tour is used a lot, which is fantastic news – 14,000 online visits in just a few months, in fact! Virtual tours are an excellent tool for marketing Independent Schools.”
For all enquiries and a free consultation regarding all media services for your school, please get in touch with us:
0151 638 6283
Written by Simon Sloan, Operations Manager, hi-impact

Fresh Out of Lockdown: Creative Ways to Engage Your Audience

We can easily forget to keep up with the online marketing we’ve been doing when the world was stuck behind a screen but here are some tips and tricks that can help you keep your audience engaged online. 

Autism Together Awareness Month

Each year, at Autism Together, we look forward to April 2nd and World Autism Awareness Day; dedicating the entire month to raising awareness of autism, while fundraising and highlighting the work we do at Autism Together.

Tired of trying to manage your complicated school website? Here’s how we can help!

Your school website affects the overall image and reputation of your school, so it should always be of the best possible standard! We’re here to tell you how you can ensure that is the case!

International Women’s Day 2021: Celebrating Local Women

As a woman who’s passionate about business and careers, International Women’s Day is one of my favourite days of the year! It’s time to learn more about the women who make it so special…

Struggling to Master Photography on your iPhone? Here’s how!

In a time where so many businesses are so heavily reliant on online presence, it’s important to be able to effectively use your smartphone camera to your advantage. Creating high-quality images and online marketing material with your smartphone is now not only strategically effective, but a very viable alternative!

hi-impact Recognised as LCR Tech Climber of 2021

On 28th January, hi-impact consultancy ltd was recognised by the Liverpool City Region as an LCR Tech Climber for 2021. Launched by LCR Activate and in association with Paraetura Adventures, the LCR Tech Climber Award celebrates tech innovative businesses across Merseyside which specialise in the provision of unique solutions to disruptive issues in their target sectors.

Tips and Tricks

Media Tips and Tricks     This week we asked the newest members of the the media team to provide you with some handy tips and tricks when it comes to creating content and putting yourself online. Read below to find out what their advice is:   Andy's Tips and...

Instagram for Business

Instagram for Business     We spoke to Jess, the media team's Instagram expert about why your business needs to be using the social media platform. She gives us a 'go-to guide', why 'humanised' content is the future and how to encourage engagement with the new...

Share the love, it’s Valentines Day!

Whilst some people absolutely hate Valentine’s Day and see it as a holiday made up for the purpose of ‘marketing love’ and making money. I am quite the opposite and find myself being a bit of a hopeless romantic (I have spent years convincing people I have a dark soul though so let’s just keep this between us)… I absolutely LOVE Valentine’s Day.

Looking to Shoot Professional Videos on Your iPhone? Here’s Where to Start!

We now live in a world where almost everyone carries a pretty good video camera around in their pocket; possessing smartphones which come packed with cameras that are more than capable of shooting good quality, high-resolution videos…when used right. That’s the key — when used right!