This week we asked the newest members of the the media team to provide you with some handy tips and tricks when it comes to creating content and putting yourself online. Read below to find out what their advice is:
Andy’s Tips and Tricks
- Consider going landscape for your smartphone video! The standard is still for people to whip out their phones and shoot vertically, but even with Tik Tok and Instagram TV, the majority of platforms still prefer wide, landscape video. So consider which platform the video is for and shoot accordingly!
- Get yourself a small tripod if you shoot a lot of videos. If you’re using video a lot on your social media, pick up a cheap and simple smartphone tripod online to raise your game. Steady shots that don’t shake are a quickfire way to increase your quality.
- Consider a small vlogging style camera! If your business is putting out a lot of video content, it may be worth investing in a vlogging camera, You will be able to do everything you can on the smartphone and more, but the difference will be in the look and feel of the footage. Having a dedicated device will also encourage you to film more! There are really good ones on the market now for only a few hundred pounds!
- Audio matters! There’s an old saying in film that says ‘A good story will overrule bad visuals, but bad audio cannot be ignored.’ If you’re doing a lot of video content, pick up a small microphone kit and do some homework on getting clean audio. It is relatively simple and can make a huge difference!
Emily’s Tips and Tricks
- Always research into your followers and engagement! You can see how many active followers you have by going to the live setting! This will help you discover when is the best time to post.
- For the most aesthetic feed – use apps such as UNUM to plan your feed and see what your page will look like before you post.
- Choose a colour scheme for your brand that you will use across your socials to make everything look cohesive and professional – using Lightroom presets on your photos will also help you to keep your feed colour coordinated.
- If you capture content on your phone – start using the square camera setting so your images don’t get cropped in Instagram.
- Tiktok is growing by the day – to transfer the Tiktok engagement to your Instagram, try creating reels of popular Tiktok challenges that align with your business or brand.
- Alternatively, you could try adding a trending song to the background of your reel videos.
The new Instagram algorithm doesn’t care how many likes you have or even how many people are commenting. It’s all about how many people are clicking those precious save and share buttons. So what content can you or your business create that will make people want to save or share? Think about what information your business could offer that would help your audience and create content for it! If the content is useful, people are more likely to save it for future use or share it with their followers on their stories.
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