Whilst some people absolutely hate Valentine’s Day and see it as a holiday made up for companies to make more money, I am quite the opposite and find myself being a bit of a hopeless romantic (I have spent years convincing people I have a dark soul though so let’s just keep this between us) and I absolutely LOVE Valentine’s Day.
I’ve done everything from romantic picnics on the living room carpet for my other half, buying matching pjs for my entire group of friends and, of course, investing in a truly massive amount of cheese. If anything, I see it as a day to just feel a little extra love as well as give extra love to those around me. It doesn’t just have to be your partner… tell your mates you love them, that random uncle you barely speak to, tell your pets, the person you became internet friends with and love their content but have never met them, tell the world! It’s all a bit doom and gloom at the moment but one thing we can all share is a little love.
So here we are with a fresh Valentine’s blog to get you feeling the love. Don’t worry, I haven’t binged ‘How to Lose a Guy in 10 Days’ to the point I think I’m now a blogger for Cosmo (totally have) ready to tell you the best ways to woo your other half but I’m here to give you just 3 tips on how you can share the love and support your fellow business owners online this month. A lot of the time people think that in order to support businesses you need to buy what they’re selling but there is so much more you can be doing that’s easy and totally free!
1 – Share their content
Everyone around you in the business world puts out social media content on a daily basis. Some of which can be random bits thrown out but I guarantee a lot of it is the result of careful planning, time and creation. Businesses care what their audience is seeing and go through a lot of effort to put out valuable content. One of the best things you can do to support a small business is to hit the share button as many times as you’re happy to! You know when your mum starts telling you stories about your cousins-friends-sister who owns a company that you may be interested in? That’s how it works! Your family and friends’ individual networks will include lots of people who may find what your sharing way more useful than you do, so even if it doesn’t directly relate to you, it may be the exact thing someone from your network has been looking for. Don’t worry! We know you’ve got your own business updates to share and of course street cred. Not everyone wants to be ‘that’ person who’s always sharing business stuff but for this week, because it’s the week of love, I challenge you to share three posts on your platforms!
2 – Comment on posts and tag friends
This is very similar to my first point but equally important. The more comments a post gets, the more engagement it will build up and the higher it will appear on multiple feeds. It’s that simple. It doesn’t have to be anything fancy, just a simple “this looks great, really looking forward to seeing more” or “hey joe bloggs have you seen this?” goes an awful long way when helping a business. Trust me, your friends will see it as a refreshing break from you tagging them in competitions for that weekend spa break you’re never going to win.
3 – Speak to other businesses
There is nothing that creates a warm fuzzy feeling more than somebody wanting to know more about your business am I right? Let’s think of this using networking/trade shows as an example. I see it time and time again. People fly past stands because they look at their big banners, see something that doesn’t relate to them or, let’s be honest, benefit their business, throw a quick smile and sprint in the opposite direction – unless there are lollipops or a chance to win that good old spa break of course. But hear me out, you will always benefit from speaking to any business, even if you do the exact same thing and you’re clearly not going to get any work from one another. Some of my favourite ever contacts from networking have been people doing exactly the same thing that we do. What it does, is makes sure that people know about your business and you know about theirs, so that one day in the year 2028 when we can finally catch up over a pint in the local again, you spring to mind when someone is looking for your kind of business and they met you at a networking event. Everyone is in the same boat and the day to day working from home life can feel like all you do is type emails and spend hours on video calls. The last thing you want to do is approach a stranger on LinkedIn or Twitter and spend more time speaking to people, but not only will it go a long way, it also builds connections and makes people feel like they are being heard. What’s not to love about that? We could go on but let’s leave it there. Just 3 tips to get you sharing the love this Valentine’s Day. Now, don’t forget to buy that Valentines card because 50p could save you a whole lot of earache.
Have a fabulous day.
Lots of love,
Your secret hopeless romantic in disguise, Georgia x
We almost forgot! If you’re interested in checking out other content from this team, please check them out on Instagram, here.
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On 28th January, hi-impact consultancy ltd was recognised by the Liverpool City Region as an LCR Tech Climber for 2021. Launched by LCR Activate and in association with Paraetura Adventures, the LCR Tech Climber Award celebrates tech innovative businesses across Merseyside which specialise in the provision of unique solutions to disruptive issues in their target sectors.
Whilst some people absolutely hate Valentine’s Day and see it as a holiday made up for the purpose of ‘marketing love’ and making money. I am quite the opposite and find myself being a bit of a hopeless romantic (I have spent years convincing people I have a dark soul though so let’s just keep this between us)… I absolutely LOVE Valentine’s Day.
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