Your website is your hardest working employee, it works 24/7 356 days of the year and is the face of your brand online.  It is often the first and in many cases the last opportunity to hook in your potential clients.

Therefore, it’s  important to look after your website and keep the content and design as seamless as possible to convince your visitors to stick around to learn more about your company.

A successful website is clear, organised, beautifully designed, easy to navigate and most importantly loved by you, your clients and Google!

So, here are 5 ways that you can improve your website and hopefully get you and your site back on the same page this Valentine’s Day

Getting new customers to view your website for the first time is similar to inviting them on a blind date. Your user may never have come across your company before and therefore it’s important to make a good first impression to keep them from walking out the door.

According to a recent eye-tracking research study conducted at Missouri University of Science and Technology, When viewing a website, it takes users less than two-tenths of a second for them to form a first impression.

The design elements you need to make that critical first impression are down to your choice of colour palette, easy to read text, quality imagery, concise and targeted content, slick graphics and simple navigation.

Your website needs to take your visitor on a journey and should be designed beautifully to guide them to the next crucial step in their decision path.

If your website is looking old and uninspiring then it’s probably time for a makeover in order to stand out from your competitors. Just like when we buy a new outfit for a job interview, a new design will inject new life into your site and make you proud to show off your goods!

Photography is a visual representation of your business and can make or break your website. Professional images of your business in action tells a story and can get an important message across quickly to your website visitor. Stock imagery or poor quality photos will most likely put off your potential customer before they even consider you.

One of your most important pages on your website is the ‘meet the team’ page. People want to connect with your company and see the faces behind your brand. It’s always worth investing in professional headshots and team photos to give your company a strong, digital presence.

A high quality business portrait or headshot helps to develop trust, allows people to identify you, and shows that you take your career and business seriously.

Your images tell your story so make sure it’s a powerful one.

Have you ever been on a date when all the other person talks about is themselves and is completely uninterested in what you have to say? Well, this is how visitors to your site view your content if all you are doing is promoting your own agenda and coming across too salesy!

Instead we need to switch how we communicate and put ourselves in our customers shoes. How can we help them? How can our services solve a problem they are having? How can we use our knowledge and experience to gain their trust and provide value?

If your website is full of outdated information and old content, this may reflect to a potential customer that you don’t care. By keeping your content fresh and relevant to your target audience, you show that you are actively listening to the needs of your clients and focusing on enriching their user experience.

This attention to detail is crucial to attract and ultimately keep your visitors coming back for more.

As well as being visually appealing your site needs to be user-friendly to influence your visitors to stick around. According to TechJury, Up to 70 percent of web traffic comes from mobile devices. Therefore it is more important than ever for your site to be responsive across different devices and screen sizes.

A slow loading site is one of the main reasons people will leave your site and find another one to solve their problem. A fast loading website, between 4 to 6 seconds, is essential for good usability. If it takes longer than this it will affect your search rankings and your conversions.

A successful website makes it easy for visitors to find the information they need as quickly as possible. When designing a website it’s important to look at it from the perspective of your user and carefully construct each page with their journey in mind.

The more user-friendly your website is, the more trust your potential customers will place in your brand.

Google has exceptionally high standards and is not attracted to unloved and neglected websites. It wants to find websites that engage with their users, provide them with solutions to their queries, and ultimately keep them on the web longer.

To make Google fall in love with your website you have to make sure your content is fresh, original and fully SEO focused. A well developed SEO strategy is critical to attracting the right customer to your site as well and making sure you provide the very best user experience possible. 

No matter how amazing your website looks, without Google’s help, attracting new web customers is going to be difficult. Your page needs to rank high on search engines to increase your engagement and define your company as experts in your field. If you play by the rules and nurture a good relationship with Google, you will be rewarded with increased visibility and credibility.

Conclusion 

 

If your business needs a boost this year to help you engage and reach your target audience, the first step is to look at your website and see if it needs improvement. Websites still remain one of the most important ways in which to attract potential clients and build a strong online presence for your brand. It is also an opportunity to stand out from your competitors and show the world that you are an authority in your industry.

So, make sure your website reflects your companies story and give it some love today!

 

Need help making your website more attractive to your potential clients?

We are currently running a new offer of FREE PHOTOGRAPHY with any website design booked before the 1st April! 

Get in touch with our team and book in for a free consultation by clicking the link below. 

 

Visit here to learn a bit more about our website packages and services.

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