How To Beat the New Instagram Algorithm and Build Your Account Following!

 

 

 

Feeling infuriated, defeated, and lost with the new Instagram algorithm? We don’t blame you! As much as we wish we could go back to the days of posting Starbucks cups, pet pictures, and high angled, awfully lit selfies (okay, maybe that one can stay in 2012), the platform has changed and so has the algorithm along with it. So if you want to build your Instagram account in 2021, follow these easy steps:

 

Post saveable, sharable content! 

The new Instagram algorithm doesn’t care how many likes you have or even how many people are commenting. It’s all about how many people are clicking those precious save and share buttons. So what content can you or your business create that will make people want to save or share? Think about what information your business could offer that would help your audience and create content for it! If the content is useful, people are more likely to save it for future use or share it with their followers on their stories.

 

Know your audience!

Have you looked at your Instagram Follower Breakdown? Do you know the age range of your most active followers? The ratio between men and women? Do you know where they live? 

This is all incredibly valuable information that will help you to understand your specific audience and what content you should be creating in order to cater to them and their interests. On the other hand, these insights may also show that you’re not actually reaching your target audience at all. In which case, you may need to do more research into current trends for the target group you’re trying to reach in order to shift your account in the right direction. 

 

Schedule Instagram posts in advance 

Another great feature of the Instagram Follower Breakdown is that it shows when your current audience is most active on social media. It is vital to post your content during your follower’s most active time in order to receive the most engagement. However, we’re more than aware that everyone has lives outside of running their Instagram accounts and it’s not always possible to manually post something at 6 pm every day. This is where scheduling apps come into play! No need to spend hours each day thinking of the perfect caption or worrying about whether a post is going to ruin the aesthetic of your grid – now you can schedule all of your content for the week/ month/ year in advance and see how it is going to look all together on your profile! 

 

Some of our favourites.. 

 

 

Canva: Create and schedule posts all in one app 

scheduling

 

 

Planoly: Schedule stories and feed posts across Instagram, Pinterest, Facebook, and Twitter. 

scheduling

 

 

 

Later: Don’t have time to create your own content? Later helps you find on-brand content that you can add your personal touch too.

scheduling

 

 

 

Use your hashtags 

If you’re not making the most of hashtags on your posts then you should be! Hashtags are proven to increase engagement, following, and reach.

Here are some of our top tips for using hashtags on your posts:

  • Always use your 30 hashtags, never less!
  • Avoid using the same hashtags over and over again – try and switch it up to reach a larger audience 
  • Take the time to check the top 9 posts of all the hashtags you intend to use – If they’ve all been posted within the last hour, days, or week then they’re great to use! If they’re from a few months or even years ago then avoid using them as they’ve become redundant and won’t help you to reach anyone!
  • Use neontools.io ‘s Hashtag Analyser to help you find hashtags to use on your posts 

 

Reels are your new best friend 

Reels, reels, reels! Try to aim for at least three a week. Instagram is trying to keep up with TikTok so they are pushing reels as much as possible, making them the absolute best way to reach a wider audience and boost your engagement! If you’re struggling for ideas, head over to Tiktok for inspiration! There are so many creators constantly thinking up content so it’s the best place to find out the latest trends. However, we would always recommend that you never upload a reel with a Tiktok watermark, as Instagram has started to pick up on this and your video won’t do as well!

 

Convert pictures into video wherever possible 

Our final tip for beating the Instagram algorithm is to change your feed pictures into videos! Instagram is constantly pushing video content and will value video posts over still photos.  A great way to change your photos into videos is by using Canva to add an animation to your post which will instantly turn your still image into a video that Instagram will love. Alternatively, you can screen record your photo, crop and mute the video and then upload it straight to your feed. Now, get going! We can’t wait to see your Instagram grow!

 

Although these are all fantastic tips, we understand that putting out content for social media isn’t always easy and can be a struggle for businesses who are looking to be competitive on multiple fronts. Luckily, we can help you out with that!

 

Contact us through [email protected] to learn more about our offerings! 

 

5 Ways Virtual Tours Can Boost Your Hotel’s Digital Marketing

5 Ways Virtual Tours Can Boost Your Hotel's Digital Marketing    Hotels were one of the first industries to realise the potential of virtual tours when the technology became commonplace a few years ago. However, there are still hotels either not using tours...

Creative Onboarding Ideas to Combat ‘Ghosting’

Creative Onboarding Ideas to Combat 'Ghosting'       An onboarding strategy that empowers new employees is key to improving staff retention. However employers often miss the mark. During the last few years there has been a massive shift in the...

My Week at hi-impact

My Week at hi-impact I first heard about hi-impact when they visited my school for 'World of Work'. I liked how hi-impact introduced their company, how they talked me through the different departments and what hi-impact has to offer. I immediately knew that this was...

School Website Accessibility Feature Now Available

Introducing a new accessibility widget for your school website Your school website serves as a crucial link to your community and also as a way of engaging with new students, families and visitors who are interested in finding out more about you. Your website...

Media Services For Your Multi-Academy Trust

Media Services For Your Multi-Academy Trust Media Services For Your Multi-Academy Trust As an increasing number of schools join Multi-Academy Trusts, establishing a consistent marketing message across the entirety of your MAT and its member academies has become more...

Event Video Production – Make your event stand out from the crowd

Event Video Production - Make your event stand out from the crowd Event Video Production is an amazing way to make your event truly memorable. Not only does it leave a lasting memory for those who were lucky enough to attend the event in person, it also allows an...

How to use video to promote your business

How to use video to promote your businessVideo for your business might not be something you have ever even considered. In many ways, the power of video marketing can be overseen by business owners as it often comes with a sense of overwhelm or an idea that they will...

Loneliness in the Workplace: Mental Health Awareness Week UK

Loneliness in the Workplace   Mental Health Awareness Week 2022May 9th-15th is Mental Health Awareness Week here in the UK and this year's theme is Loneliness. Loneliness is not considered to be a mental health illness, however it is a contributing factor and a...

School Photography – More than just a pretty picture

School Photography - More Than Just A Pretty PictureHigh-quality School photographs are vital in appealing to prospective students and parents, and In a world driven by media, the old photographs that Mr.Smith took in 2018 no longer cut it!With school social channels...

Client Spotlight: Tranmere Rovers Academy

Client Spotlight: Tranmere Rovers Academy    The BriefWorking with the team at TRFC we created an inspiring promotional video with a focus on appealing to the future generation of footballing coaches, players, physios and sports psychologists looking to...