How to use video to promote your business

Video for your business might not be something you have ever even considered. In many ways, the power of video marketing can be overseen by business owners as it often comes with a sense of overwhelm or an idea that they will cost too much to create. We often hear lines such as “I get most of my business from word of mouth” or “I haven’t got time” or “We made a video 3 years ago and it wasn’t great”. This quick guide will arm you with some top tips on how to use video to promote your business. 

 

 

Testimonials are magic!

Client testimonials are so valuable to any business. Look at restaurants and how hard people work to get a good review on Tripadvisor. A video of a client talking about your business and their experience of working with you is a great way to encourage others to do the same. 

Talk about your business through video like you would do in a pitch

The first thing people do when they’re looking for something is search for it online. I’d say they Google it, but nowadays there are many other platforms they might look on before Google. YouTube or Instagram being prime examples. Having a video on your social platforms or website homepage will not only boost your SEO but it will also build trust in your brand and engage with your current audience as well as a new audience. 

Show off a new product or service

You work so hard on your business that you truly deserve to show it off in the best possible way. A video talking about your latest product or service will engage your audience on a different level and encourage conversation.

It doesn’t have to be public

Don’t underestimate the power of video in your email campaigns. A lot of time and effort can be spent putting together the perfect email and a lot of the time, they end up straight in someone’s trash folder. A video brings your campaign to life and if a video makes the reader hang round that little bit longer, it’s well worth it.

Call to action – What do you want your audience to do after they watch your video? Pick up the phone? Share it with their network? Be sure to make this clear in the post or video itself.

Shamelessly ask people to share your video – Sharing is caring and you’d be surprised how willing your connections will be to give you a hand sharing your video with the world. It’s a simple favour that goes a long way for your engagement. 

Play your video in person – If you’re delivering a presentation or attending an event, have your video ready on your phone to show potential connections. It breaks up the mundane and encourages bigger conversations. 

Strategy is a key player when it comes to video and that’s why working with a creative partner can be the most effective way to use video to your full advantage. Click below to take a look at our business video package. 

How to use video to promote your business

How to use video to promote your businessVideo for your business might not be something you have ever even considered. In many ways, the power of video marketing can be overseen by business owners as it often comes with a sense of overwhelm or an idea that they will...

Loneliness in the Workplace: Mental Health Awareness Week UK

Loneliness in the Workplace   Mental Health Awareness Week 2022May 9th-15th is Mental Health Awareness Week here in the UK and this year's theme is Loneliness. Loneliness is not considered to be a mental health illness, however it is a contributing factor and a...

School Photography – More than just a pretty picture

School Photography - More Than Just A Pretty PictureHigh-quality School photographs are vital in appealing to prospective students and parents, and In a world driven by media, the old photographs that Mr.Smith took in 2018 no longer cut it!With school social channels...

Client Spotlight: Tranmere Rovers Academy

Client Spotlight: Tranmere Rovers Academy    The BriefWorking with the team at TRFC we created an inspiring promotional video with a focus on appealing to the future generation of footballing coaches, players, physios and sports psychologists looking to...

Virtual Inductions: A tool to aid your school transitions

Virtual Inductions: A tool to aide your school transitionsAttending a school open day is something of a lasting memory for both parents and pupils. The complete unknown, stepping into an environment often ten times bigger than the school you’ve spent your early...

School Website Accessibility – Is Your School Compliant?

School Website Accessibility - Is Your School Compliant?  Your school website serves as a crucial link to your school community and also as a way of engaging with new students, families and visitors who are interested in finding out more about your school. Your...

5 Ways to Love Your Website Again This Valentine’s Day

  Your website is your hardest working employee, it works 24/7 356 days of the year and is the face of your brand online.  It is often the first and in many cases the last opportunity to hook in your potential clients. Therefore, it's  important to look after...

Hybrid Events

Hybrid Events: 5 Things to ConsiderIf the past two years have taught us anything it’s: Chances are you’re on mute. If your choice of zoom-based bottom-wear is boxers, do us a favour and stay sat down. Joe Wicks is miles more fitter than I’ll ever be. Something that we...

What’s going to be big in 2022?

Big in 2022The way that we communicate has well and truly been turned upside down in the past two years as the world has continued to look to virtual solutions to stay connected throughout the pandemic. So what can you expect in 2022 and how can your business or brand...

Event Videographers: 5 Reasons You Should Hire One

Quality video footage captured by an event videographer can be a great promotional tool to build awareness around your brand.