How Professional Videos can positively impact your Marketing

 

 

 

 

Here’s why you should be using video to boost engagement.

‘The average user spends 88% more time on a website with video content.’ – MistMEDIA

Video is statistically proven to help a business market themselves more than companies that don’t use videos. They help a potential client/customer effortlessly learn about your services and what you offer without having to ‘read up’ or do too much research into who you are. Videos use 3 main elements. Audio – Music/Speaking, Visuals – Cutaways, Montages/Interviews and they can also use digital graphics such as on-screen text and animations. All of these combined are the best way to give someone an idea of your companies ideals and values. 

 

It gives you an edge

Only 24% of brands are using online video to market to consumers. Give your gym a way to stand apart from the rest. Videos can also be posted to any social media platform, meaning its reach can go beyond just posting video content on your website. Video is fast becoming the preferred way of consuming content online with 78% of people watching videos online every week and 55% every single day. 

 

More traffic

‘65% of executives visit the marketer’s website and 39% call a vendor after viewing a video’ – Hubspot. Videos are a powerful staying power for people looking to gain new information. They are also easy to share with others and can be deciding factor when someone is trying to incentivize a friend or family member into joining the gym.

 

It gives people an ‘at a glance’ view of your brand

Take the Pressure Off. Why not introduce people to who you are and what you stand for? Having a quick video tour or explainer video will help remove any doubts a potential customer could be having about making a purchase. Also breaking down promo videos into shorter 20s-40s videos for Instagram and Facebook is a good way of reaching people who do not have a lot of time on their hands. 

84% of consumers told us that they have been convinced to make a purchase after watching a brand’s video.’ – WyzOwl

 

Focus on goals

Before you jump into your first video marketing campaign, it’s important to determine your primary video goal. Whether it be to increase brand awareness, engagement, or even conversions for a free trial/product. It’s important to focus on just one or two goals for each video. Undefined video goals lead to unfocused videos, making it difficult for potential customers to determine what they should do next. For example, if your target audience is not already aware of your company, you should focus on a video that focuses on brand awareness before producing an in-depth, product video etc. You’ll also want to host your video on a site that already has a large reach, like YouTube as well as your own website.

The bottom line is that video is the future of marketing and investing in it sooner rather than later will only benefit your company down the line. 

Create lasting results with professional video

Create lasting results with professional video     These days we all have access to a high quality camera in our back pocket, so why would we even consider seeking out a specialist? Because if you are looking to really make a splash with your video...

Virtual School Inductions

Virtual School Induction     Whether it’s getting to know a new school or transitioning into a new Key Stage, change is difficult. This is especially true as we continue to experience uncertainty in regards to the COVID-19 pandemic and the regulations...

The Talented Ms. Ripley

The Talented Ms. Ripley     After patiently waiting for a few weeks for the thumbs up from our landlord we finally had permission to get a cat. We still mulled it over for a good few weeks after knowing how big of a commitment it would be and we wanted...

Virtual Tours: A Great Tool Of Real Estate

Virtual Tours: A Great Tool Of Real Estate      Listed properties with virtual tours generate 40% more clicks than those without and target a wider geographical demographic; with buyers being able to determine whether a property is right for them...

Running out of Excuses

Running Out Of Excuses     If you had told me a year ago I’d be writing a blog about running, I honestly would have laughed at the thought. Despite enjoying many forms of exercise throughout life from Brazilian Jiu Jitsu and Muay Thai Boxing to...

Creating a Perfect Explainer Video: The 6 Steps

Creating a Perfect Explainer Video: The 6 Steps     Explainer videos allow businesses to present a process, product or story in a straightforward manner. Stereotypically, they will include a voice over with illustrated visual aids and animated text to...

Planning ahead with Promotion: Establishing a Strategy for your Video Content

Planning ahead with Promotion: Establishing a Strategy for your Video Content     We know that video content is at the heart of modern media, but how can you ensure they are being used to good effect? Regularly filming and promoting videos is both time...

10 Unique Restaurants You Can Explore Online

10 Unique Restaurants You Can Explore Online     Medina Restaurant, Malta Consistently voted one of the world's best restaurants, the Medina sits just off Mdina’s main Cathedral Square, in one of the Silent City’s typical winding alleys. A jewel of an...

Explore 5 of The Best Conference and Events Spaces in The UK

Explore 5 of The Best Conference and Events Spaces in The UK     With the world at a standstill, we thought we'd try to get it spinning again by sharing our collection of five of the best Conference and Event Spaces in the UK. We can't wait until...

Think Outside The Box – Adapting Your Online Presence

Think Outside The Box - Adapting Your Online Presence     Whilst we firmly believe it’s always important to tailor your marketing strategy to adapt to a rampant, ever-changing, internet-obsessed world, it’s recently become more challenging than ever to...