Prepare a Script
Unless you are a complete natural in front of the camera then don’t count on just winging it. Even the most confident of people will struggle to think of words when placed in front of a camera. Whilst we can help with making you feel comfortable and relaxed, we cannot help you with your script or what you need to get across. So please, please put effort into your script and plan out what you want to say so you can be as efficient and informative as possible.
Less is more
This leads us onto our next tip… less is more!
“Most people prefer to see video content rather than hear it – 85% of video views on Facebook are watched on mute. 33% of viewers will stop watching after 30 seconds if you haven’t piqued their interest, 45% after one minute”
– Limelight Marketing (2017)
Keep your interview short and concise to improve the effectiveness of it and always make sure it has subtitles or captions which can be added to any video uploaded to YouTube. Think about your own scrolling habits and how you decide on which videos to watch. How long will you watch a video for? What makes you stop and watch one in the first place? How much information do you retain or remember from previous videos? These are all crucial questions to ask yourself when you are writing the script or deciding on the style of interview you give.
Prepare a suitable location
It’s important to choose a location that looks suited to the nature of the interview. Of course, we can assist with this process when on-site and provide lighting but there are some things you should think about before we arrive. Although places of work and offices often do work best for corporate talking head interviews, it’s worth carrying out a recce and observing the following;
- Which room or area in your building has the best natural light?
- Can you control the volume of the room by shutting windows, doors and switching off machinery or air conditioning?
- Can you arrange the backdrop to make it more interesting and reflective of the tone of the interview?
Dress the part
Again this depends on what subject is being discussed but it is important to think ahead to what you will wear for your interview. The only no go is close repeating patterns such as pinstripe that are usually on ties, shirts or dresses as they can cause a moiré effect which can’t be removed in post-production. Solid colours, as opposed to other prints or patterns, are said to be the most complimentary and cinematic looking style of clothing.
Include time for B-roll shots
In order to make your talking head interview more engaging, it is vital to include some b-roll shots i.e cutaway that can relate or enhance what the interviewee is currently discussing. If the interview was taking place in an office for example and the person was discussing his employee’s, cutaway shots of people working at their desk, taking calls, typing or having group meetings adds visual interest and context to the interview. Cutaways are also used to mask cuts, allow for dubbed audio, audio corrections or to hide unwanted moments in the interview shot.
Interested in having a Talking Head video filmed which effectively showcases your business? Then please get in touch for a free consultation with hi-impact media. We can help you decide on which style is right for you and offer advice on what you can achieve with your desired budget.
In a time where so many businesses are so heavily reliant on online presence, it’s important to be able to effectively use your smartphone camera to your advantage. Creating high-quality images and online marketing material with your smartphone is now not only strategically effective, but a very viable alternative!
On 28th January, hi-impact consultancy ltd was recognised by the Liverpool City Region as an LCR Tech Climber for 2021. Launched by LCR Activate and in association with Paraetura Adventures, the LCR Tech Climber Award celebrates tech innovative businesses across Merseyside which specialise in the provision of unique solutions to disruptive issues in their target sectors.
Whilst some people absolutely hate Valentine’s Day and see it as a holiday made up for the purpose of ‘marketing love’ and making money. I am quite the opposite and find myself being a bit of a hopeless romantic (I have spent years convincing people I have a dark soul though so let’s just keep this between us)… I absolutely LOVE Valentine’s Day.
We now live in a world where almost everyone carries a pretty good video camera around in their pocket; possessing smartphones which come packed with cameras that are more than capable of shooting good quality, high-resolution videos…when used right. That’s the key — when used right!