In a world where we all carry smart phones in our pockets, it is becoming increasingly important to make sure you stand out from the crowd. At hi-impact media, we know the importance of using professional photography across your website and social media.
Your online presence is your shop window. No matter what your industry is, you need to attract and engage existing and potential new customers and in this day and age you have a very short amount of time to grab their attention. In a generation of scrolling, it is important you give people a reason to stop. We have broken this down into 4 reasons your business can benefit from professional photography.
Put your best foot forward
When it comes to marketing your business online, you need to make sure you look the best you can be. Phone pictures are absolutely fine but save them for your personal life. If you have products that you want to sell, the best way to do so is with a visually pleasing image. If you have a service you’d like to sell, it looks much better to have a genuine photograph of your business and your people rather than a stock image. Your customers want to get you and stock images give people a false impression of what you have to offer.
If your business has a website, you may have heard of SEO. Whilst search engine optimization can be a confusing ordeal for some, it basically means the practice of strategically changing elements of your website to make sure you perform well when someone Googles you. Photographs are a fantastic element of SEO and they can help you get discovered in search results that will drive more traffic to your website. When you’ve gone through so much effort to make your website and SEO great, why fall at the last hurdle? A visually stunning image will be the thing that makes people click into your website.
Professional photographs are versatile. Photographs can be used across your website and to build your brand across all social media platforms including Twitter, Instagram, Pinterest, Google+, LinkedIn and Facebook. They can also be used offline in a plethora of ways across your promotional materials and marketing that will keep your brand consistent with your website. Photography services are not as expensive as you think and if you can get multiple uses from the images, you are saving money in other areas.
Convenient and Flexible
Having a professional photographer makes life easier for you and your business. Photographers are very used to being flexible and working around your schedule. Ahead of the shoot, think of what you would like to get out of it, the types of photographs and the aim of the shoot. Let your photographer know what you’d like shooting and how you’ll be using them afterwards and you can rest assured that everything will be taken care of.
Still on the fence about professional photography? Let’s put it into perspective. Say you’re looking to book a meal in a restaurant or buying a new product on Amazon; are you more likely to go with the one that looks visually stunning or would you happily settle for the one with the ‘not so good’ phone pictures?
In a time where so many businesses are so heavily reliant on online presence, it’s important to be able to effectively use your smartphone camera to your advantage. Creating high-quality images and online marketing material with your smartphone is now not only strategically effective, but a very viable alternative!
On 28th January, hi-impact consultancy ltd was recognised by the Liverpool City Region as an LCR Tech Climber for 2021. Launched by LCR Activate and in association with Paraetura Adventures, the LCR Tech Climber Award celebrates tech innovative businesses across Merseyside which specialise in the provision of unique solutions to disruptive issues in their target sectors.
Whilst some people absolutely hate Valentine’s Day and see it as a holiday made up for the purpose of ‘marketing love’ and making money. I am quite the opposite and find myself being a bit of a hopeless romantic (I have spent years convincing people I have a dark soul though so let’s just keep this between us)… I absolutely LOVE Valentine’s Day.
We now live in a world where almost everyone carries a pretty good video camera around in their pocket; possessing smartphones which come packed with cameras that are more than capable of shooting good quality, high-resolution videos…when used right. That’s the key — when used right!