I always knew I would one day descend into complete madness, but it’s come sooner than even I anticipated.
A blog about blogs, within a blog? Who do I think I am, Christoper Nolan?
Regardless of my delusions of grandeur and stir crazy-related lunacy (it’s been 4 weeks since lockdown, please speak to me!), however, it’s an important subject to cover. Blogs are so often overlooked as a source of news-sharing because they’re time-consuming, require research, and can just as easily be shared in a snappy, colourful infographic on Social Media.
But the benefits blogging brings to online presence is undeniable, and here are 5 specific reasons why you should continue to write them and engage with your audience in a more meaningful and personable way.
- Blogging drives more traffic to your website
For this first point, we’re brought back to that old conversation about SEO, the nightmare acronym, which haunts us from all corners of the internet. Why won’t it just leave us alone?
I’ll tell you why.
Because, it’s through the use of SEO that you can tailor blog posts to the specific needs of online demographics. Take this blog for example; it covers blogs, it covers blogs about blogs, it’s got it all. And it means that anyone looking for information about blogs has a chance of coming across this post via their online search. It might even be how you got here!
But an increase in traffic isn’t where the list of benefits ends, it’s just the beginning (obviously, there’s 5 things we have to talk about here)
- Blogging then converts this traffic into leads
One of the best things about blogs is their ability to retain the traffic it receives; turning groups of people who were just looking for information into returning customers. However, to achieve this with any sort of consistency, the blogs must both entertain and inform the reader; prompting them to return again to read more. Additionally, by utilising web design (read this, it’s good!), it’s possible to direct traffic from one source of content to another, thus decreasing bounce rate and ensuring more of your products, services and offerings are displayed throughout your website.
- Blogging is free
Although blogging will definitely claim your time (and, in my case, sanity), it is, monetarily speaking, completely free! Simply post your blog content onto an area of your site which is easily accessible with high visibility to users and stand back as your products and services gain organic exposure without any extra cost.
- Blogging is human
Interacting with your audience is key, and blogs allow you to do it in a very friendly, human and personal way. I mean, just look at us- shooting the breeze like a couple of old pals!
Establishing an open and honest dialogue with your audience shows you’re not just a faceless, corporate entity, and that there are passionate, hard-working people behind all the marketplace jargon.
Above all, this allows you to establish yourselves as a brand with integrity; evidencing that your company is confident in its own abilities and honest enough to not hide behind a bot or an automated messaging service.
- Blogs help advertise
There are more ways to evidence the strength of your services than stats and figures- write about them! Recent research indicates that roughly 80% of companies now prefer to advertise in the form of more extensive, written pieces, as opposed to the more traditional “buy now” methods. Why? Because visitors are not interested in snappy slogans or entertaining pitches, they want information, and there are few better ways to divulge that information than through a series of blogs where a mutual trust and rapport can be built over a period of time.