Event Videographers: 5 Reasons Why Your Company Should Hire One

Why hire Professional Event Videographers?


High-quality video footage captured by professional event videographers for corporate events, fundraisers, product launches, award ceremonies and company parties are a powerful way to build awareness around your brand and connect emotionally with your audience. Event videos get people interested in what you do and make your audience engage with your brand in a fun and vibrant way. If done professionally, event videography can be a valuable asset to your company and an essential tool in your future marketing and sales strategies.


Here are 5 reasons why your company should consider hiring event videographers for your upcoming events;


  1. Videos are the best way to showcase your companies culture and engage with your audience 

Video is one of the most effective ways to engage with your target audience and build trust and awareness around your brand. Video gains more shares than text and images combined, extending your reach far more successfully than any other medium. 

According to HubSpot, 83% of video marketers have generated leads with the help of video content and 94% of marketers agree that videos have increased user understanding of their product or service. With these statistics it is easy to see why video marketing is a powerful tool in increasing your brand engagement and audience awareness. 

More importantly with a video you can capture the culture of your business in a fun and engaging way that can be useful in attracting clients and also prospective employees to your company. People buy into people and event videographers can help capture the authenticity of your brand in a way that is visually appealing and relatable.


2. A professional video is more than just a recording, it’s a story 

Experienced event videographers not only record your event but capture the essence and message through creative storytelling and emotive content. Professional event videographers are storytellers and tell your narrative through careful planning, organic content during the event and within the editing process. Video is a powerful tool for building trust and connecting with your audience on a personal level, which when done right will leave a lasting impression and lead to new connections with your target audience.


  1. Professional Event videos reflect positively on your business

Videographers can help maximise the value of your corporate events by producing a high-quality video that positively impacts your audience. A well produced and beautifully edited video will always look good for your business and shows your clients and prospective clients that your company is professional and credible. Using event videographers also means that you don’t have to worry about the technical aspects, meaning you can concentrate on mingling and building relationships with your guests. 


  1. Videos are highly shareable on social media and useful in your future marketing campaigns 

Videos are a powerful tool in social media marketing and posts with video have 48% more views than images. Videos can be used at every stage of your campaign with teasers or promos before the event to catch your audience’s attention and build hype, during the event with live feeds to reach a larger audience, and after your event with highlight videos. They are also an amazing way of reconnecting with your guests after the event, prompting re-sharing and reach, and building long term relationships.

Your professionally shot footage can also be used in your future marketing campaigns to show prospective attendees why your events are better than your competitors. Marketing future events is so much easier if you have a ready made video to showcase to your clients. A great event video is a readymade sales pitch and a visual way of showing your audience why they should connect with your business, buy your product or book in for your next event.


  1. Professional Event Videographers can offer expert advice and creative input 

Contemporary event videographers are immersed in the creative world to stay ahead of the trends and therefore can be a valuable source of inspiration and guidance when planning your event. Their experience, knowledge and expertise mean that they can help you make the biggest creative impact possible and make your event stand out from the crowd. 



Hiring professional event videographers for your next corporate function may be one of the most important decisions you make in your planning process. A contemporary videographer can provide their technical and creative expertise; seamlessly weaving your events’ story into a valuable source of sharable material for your future marketing and sales campaigns. 

hi-impact media can offer your business professional event coverage expertise along with a cutting-edge design, graphics and editing service team; creating an event video that makes an impact and defines the essence of your company whilst remaining current and ahead of the trends.

If you would like to book in with hi-impact media or simply want to chat more about how we can elevate your next event, contact our team today. 



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