In a world where we all carry smart phones in our pockets, it is becoming increasingly important to make sure you stand out from the crowd. At hi-impact media, we know the importance of using professional photography across your website and social media.
Your online presence is your shop window. No matter what your industry is, you need to attract and engage existing and potential new customers and in this day and age you have a very short amount of time to grab their attention. In a generation of scrolling, it is important you give people a reason to stop. We have broken this down into 4 reasons your business can benefit from professional photography.
- Put your best foot forward
When it comes to marketing your business online, you need to make sure you look the best you can be. Phone pictures are absolutely fine but save them for your personal life. If you have products that you want to sell, the best way to do so is with a visually pleasing image. If you have a service you’d like to sell, it looks much better to have a genuine photograph of your business and your people rather than a stock image. Your customers want to get you and stock images give people a false impression of what you have to offer.
If your business has a website, you may have heard of SEO. Whilst search engine optimization can be a confusing ordeal for some, it basically means the practice of strategically changing elements of your website to make sure you perform well when someone Googles you. Photographs are a fantastic element of SEO and they can help you get discovered in search results that will drive more traffic to your website. When you’ve gone through so much effort to make your website and SEO great, why fall at the last hurdle? A visually stunning image will be the thing that makes people click into your website.
- Cost effective
Professional photographs are versatile. Photographs can be used across your website and to build your brand across all social media platforms including Twitter, Instagram, Pinterest, Google+, LinkedIn and Facebook. They can also be used offline in a plethora of ways across your promotional materials and marketing that will keep your brand consistent with your website. Photography services are not as expensive as you think and if you can get multiple uses from the images, you are saving money in other areas.
- Convenient and Flexible
Having a professional photographer makes life easier for you and your business. Photographers are very used to being flexible and working around your schedule. Ahead of the shoot, think of what you would like to get out of it, the types of photographs and the aim of the shoot. Let your photographer know what you’d like shooting and how you’ll be using them afterwards and you can rest assured that everything will be taken care of.
Still on the fence about professional photography? Let’s put it into perspective. Say you’re looking to book a meal in a restaurant or buying a new product on Amazon; are you more likely to go with the one that looks visually stunning or would you happily settle for the one with the ‘not so good’ phone pictures?
Written by Georgia Flynn, hi-impact media