It goes without saying that over the past decade, the way we market our businesses has changed drastically. Through social media, businesses and customers can directly interact and engage with one another which is great for forming brand relationships. ‘Social’ marketing has turned the world of traditional marketing upside down by allowing the conversation to go both ways.
Case study videos are a very powerful way to demonstrate how much you value your brand. Using stories from real customers builds a greater trust with potential new customers and encourages them to take action.
We are celebrating in the hi-impact offices this morning after the amazing news that two of our staff have been jointly nominated for a Downtown Liverpool in Business, ‘Women in Business Award’.
The heritage of hi-impact is deeply ingrained in education as well as in media. For the past few years we have been combining these in a unique initiative – the Tranmere Rovers Junior Media Team.